June for me every year means two things. Reduced traffic plus reduced earnings! Looking back through my traffic data for the last 5 years June, July & August are always my worse months of the year. So why is this? Well it simply comes down to the weather. The simple fact is these are the months when many are prepared to drag themselves away from their computers to enjoy themselves. Of course the summer months are the months when most people take a holiday, when most have better things to do than read poker forums or dabble with online gambling. Those with children have to keep them occupied during the school summer holidays plus people are occupied in other ways such as attending barbeques or just generally enjoying the sunshine.
In the UK we don’t get great summers. I can’t even remember the last good summer we had. Just a couple of weeks ago we had 5 consecutive days of warm weather which sent my traffic and earnings into a sharp nosedive. You see we Brits are so shocked to get good weather that when it arrives we get out and enjoy it while it lasts.
The bad thing about this year is that we also have the World Cup to contend with. For those from the US I will tell you that for those of us from Europe the World Cup is a big deal. Already in my home town there are many flags being draped from windows plus most pubs and clubs are doing their hardest to attract punters into their premises during the World Cup games. Most pubs and clubs will make a fortune out of the World Cup. In simple terms the longer England stay in the competition the more pints pubs and clubs will sell.
The World Cup will even hit my bingo earnings even though most of my players are women. Even my wife who has no interest at all in sport will be glued to the TV cheering on England and the same is also true for many other women. As I said the World Cup is something very special that captures the imagination of everybody. I will though happily trade reduced traffic and earnings for a long hot summer plus of course seeing England win the World Cup!
