Today someone asked me to take a look at their site as they could not understand how they could not convert over 150 daily visitors into even one sign up. I have to admit after inspecting their site it was far from the best affiliate site in the world. Saying that though the reviews were not bad plus they were using good call to actions. From what I could see I would expect daily traffic of 150+ to generate signups so I was intrigued to why healthy traffic was generating no sign ups.
The webmaster gave me access to his site so I logged on to take a look. Within a few seconds of logging into the webmaster’s WordPress admin it became clear to me the source of the problem. The site had over 12,000 comments waiting to be approved. In simple terms the site was being spammed to death. A quick glance at the site’s traffic stats showed only a small trickle of search engine traffic and no traffic from quality referrals. In infect most of the 150 daily visitors were simply spam bots. I advised the user to mark the comments as spam plus close comments on posts and pages that were being spam attacked.
This episode reminds me of a friend who purchased a site with reported traffic of over 500 uniques a day. On closer inspection the traffic was mainly either spam bots, hot links to images plus believe it or not to a hidden porn page on the site.
How much of your site’s traffic is real quality traffic?
