Perhaps one of the most important aspects of the affiliate world I learned some years ago was how to optimise a site for conversions. Anybody can drive traffic to a site. You can buy traffic or buy links to boost rankings. You can utilise PPC or buy banner space on other niche related sites. Generating unique visitors is easy, that is a fact. Converting daily visitors to real money players is a skill that many gambling affiliate webmaster lack.
Read any affiliate forum and I will guarantee you will find posts from webmasters seeking advice on how to generate sign ups. You will also find webmasters complaining about poor conversion rates even for some of the better gambling programs. Most of the time it is the actual webmasters who are at fault as they don’t understand how to optimise their sites for conversions.
Optimising a site for conversions is an ongoing process. It is not something you do and then forget about. Good affiliates will run split tests on their sales pages on a regular basis. They will monitor the bounce rate of specific sales pages, they will monitor individual call to actions, and they will experiment with different programs so that in the long term they squeeze every ounce of value from every page they create.
Many affiliates fall in love with their sites. They will use the same design of site over and over again simply because it was successful a few years ago. They will never change the layout of their main sales pages or even bother with split testing. If you study the sites of successful affiliates you will find that their sites evolve over time. Online gambling evolves over the years so we as affiliates also have to evolve as do our sites.
Many affiliates fall into the trap that to increase sign ups they need to increase traffic, when in reality they could increase sign ups simply by optimising their sites. I have sites that only receive a handful of unique daily visitors but convert at an amazing rate.
Don’t moan about poor conversion rates; simply take the time to run split tests, monitor bounce rates, monitor different programs and work on your list building skills.
More on how to boost conversion rates in the coming week!
