I thought for today’s article I would take a different approach and detail reasons I have seen affiliate fail to make money from their sites. Affiliate forums are full of posts from affiliates struggling to generate revenue, although in most cases the reasons why they have not succeeded are obvious. Below are four quick tips to help push up your conversion rates.
Site Is of Poor Quality
I for one will never sign up through any site that either has spelling mistakes or sentences composed with poor grammar. I never cease to be amazed by webmaster who obviously spend a great deal of time with their link building, but have not even taken the time to run their text through a spell checker or spent the time to proof read their content.
Honest Reviews Sell
The internet is littered with sites that give every product they promote a top review. Don’t treat your readers as idiots! Be honest and include products that you don’t rate highly to give more credibility to the main products you are pushing.
Add Quality Content Daily
This is of course a no brainer as more quality content generates more key phrases in search engines which of course generate more readers for your site. Many though start of full of enthusiasm then move on to other projects, so they end up with many thin half finished affiliate sites. For your main site add at least one new article every day.
Fine Tune Call to Actions
Most affiliate sites simply are not optimised for conversions! Most days I see great gambling articles that don’t include any call to actions. Firstly make sure all articles contain at least three calls to actions. I like to at the very least have two calls to action above the fold and one below. You need to track the performance of every call of action on your site. Once you are doing exactly that then you can replace the call of actions that are not performing, with call to actions that are performing. Yes it is as simple as that!
Many new affiliates simply don’t have a clue which of their call to actions are generating clicks and which are not. They use the same tracker on all call to actions across multiple pages so they are in effect working in the dark.
Can you honestly answer the following questions?
Which pages on your site generate the most views?
For the above pages which call to actions generate the most clicks and sign ups?