No matter what the subject matter, nobody knows it all! One of the great aspects of working as an online affiliate is that the industry is so volatile. Google can change its algorithm overnight, operators can change their terms and condition plus of course new products in the form of gambling games and slots are launched all the time. I know many don’t like change but I love it. I love the challenges that change brings. As I have said before in regards to operators I play it safe and stick to the big UK brands so I’m I don’t have to worry about being screwed. I am though like all other affiliates at risk of losing ranking to Google algorithm changes, at risk to losing rankings from perhaps aggressive link building from other affiliates plus perhaps even changes in the UK gambling laws although that possibility is remote.
This year we have seen perhaps more major changes in the Google algorithm that ever before. I know of many affiliates who have lost rankings overnight. I know others that have seen a big drop in long tail traffic plus I have seen on many webmaster forums that new sites are simply not picking up the initial traffic they use to. I have been hit by these tweaks to the Google algorithm. Some of my sites have seen a decline in traffic although my main sites seem to have benefited from the updates. The updates though have spurred me into action so I now have a completely revamped strategy compared to just a year ago.
I strongly believe that for those affiliates who are willing to spend time with test sites that the rewards can be great. When Google does tweak its algorithm many webmaster simply wait for an answer to appear on webmaster forums. Those who are willing to test different techniques to find the solutions are the ones that will prosper.
