Many have asked me if I could turn back time, what would I do differently. Would I build the same sort of sites? Would I be working in the same niches I’m working in now? I thought it may be of interest to many of you if I posted my actual thoughts.
The first thing I will say is that I wish I had entered the online casino niche years before I actually did. To be honest in regards to online casinos I admit I was very naive. You see I’m not a gambler, so simply did not realise how much money there was to be made. I have visited casinos all over the UK to play poker tournaments but never took any notice of the slots or casino games. I wrongly assumed for years that poker was the best gambling niche, although I realise now how wrong I was. Online casino players can lose thousands in a few hours whereas poker players would have to play for days at high stakes to generate the same sort of affiliate income. In my opinion the online casino niche is by far the most profitable of any gambling niche.
Many gambling affiliates sidestep online bingo because they believe they will not generate a good return. Let me say they are way of the mark! I could have jumped into online bingo right at the onset but I simply could not believe online bingo was going to become so popular or profitable. Luckily I had the sense to get in on the bingo niche in the UK before the market was saturated, but in reality I could have started at least 2 years earlier.
I have though learned from my mistakes and now will happily spend up to a week to build a test site targeting a new niche then drip back links to it over a few months. I have also learned that by the time something is a sure fire winner then in most cases it is saturated.
The poker niche is extremely saturated plus the rewards for affiliates are at an all time low. I’m not saying that new affiliates can’t make money from poker but what I am saying is that compared to just a couple of years ago the rewards are reduced whilst the risks have increased. Over the last year I have never seen so many reports of either affiliates being screwed or poker sites going under. I got my fingers severely burnt a few years ago by the Microgaming Tusk fiasco so from that day I only promoted quality UK sites. If I could really turn back time I would have kept well way from Microgaming and spent more time on the quality UK sites which is exactly what I’m doing now!