Many webmaster do a great job of creating quality content plus work hard at driving traffic to their sites only to struggle converting the traffic. Before starting to write this article I spent 15 minutes reading through strategy type sites and was surprised that in most cases superb articles were not optimised for conversions. I’m always amazed how many affiliates will fall at the final fence by giving very little or no thought to creating content that sells.
For example I have just read a great article on Blackjack Strategy. The article was extremely well written plus even included a custom chart designed in an easy way so that users could easily follow the strategy. The article contained no call to actions and the only banner was at the very bottom of the page which if I’m honest I would have missed if I wasn’t looking for it. It was clear to me that plenty of effort had gone into creating the article but zero thought had gone into thinking about how to convert the readers of the article. I could clearly see how the superb article could entice readers to try out the system. The sad fact is that I guess many would return to Google to find a decent Blackjack site with a decent bonus to test the system.
Simply adding an extra paragraph to the article perhaps mentioning why a certain Blackjack site would be ideal to try the system, due to lets say a great sign up bonus, or even a good loyalty scheme, which in the long term would boost players ROI, is essential in my opinion. Any decent affiliate will already know that there is always a “fall off” of readers as they progress through any article. From experience it is essential to have at least one call of action in the first few lines of the article.
Let’s say we have an article that starts with the following.
For those of you who want to make their time playing online Blackjack a more profitable experience I have devised and tested a Blackjack system which is proving very successful. Simply read this article plus print out and use the enclosed chart for optimum play.
How about adding a sentence such as…..
The following system has been tried and tested at Big Jims Casino utilising the generous £100 Sign Up Bonus. Claiming the bonus alone will increase your ROI by over 11%!
Of course for the purpose of this article I have just made up the actual increase in ROI so you would have to do a little research to find the actual figure.
Getting back to the article I would add further call to actions in the article perhaps replacing the word Blackjack with Big Jim’s Casino Blackjack. We do though still have a problem. In some cases perhaps the reader will already have an account with Big Jim’s Casino. To resolve this problem I would not simply give away the Blackjack chart. I would perhaps only display a portion of it then offer a full high res printable version free to the user if he entered his email address. Perhaps I would also bundle other charts covering other games such as Jacks or Better Video slots or even slots return to player’s percentages.
Look at your own articles. Are you really doing a great job of converting your readers into real money players or could you do more?
