UK Gambling Affiliates Have An Easy Life!
I think compared to US gambling affiliates those of us based in the UK have an easy life. In the UK gambling is legalised and built in to our culture. Every high street has a betting shop, every town or city has at least a couple of bingo hall plus there are many horse racing courses and dog tracks around the country. Perhaps even more important the high street chains of betting shops including such brands as Ladbrokes, Corel, William Hill, Betfred, Victor Chandler plus many others have built successful gambling portals online. These businesses have been around for what seems like an eternity with many even listed on the stock market. On the whole affiliates promoting these brands don’t have to give a second thought to the prospect of these companies going bust or worry about getting paid each month. Things though are so different for US affiliates.
Poker sites such as Poker Stars & Full Tilt are squeezing every cent they can from affiliates. US affiliates are being pushed to promote other brands which are far less secure then the British brands. Every month there seems to be news of another poker skin that accepts US players has either gone bust or is struggling to pay affiliates. Many US affiliates have made the switch from rev share to CPA simply in many cases as they don’t trust the sites they are promoting in the long term. I would never even think about accepting CPA when promoting UK gambling sites. If I did, then I would be simply throwing money away. Remember many of the sites I am promoting have been around over 100 years. They are tried and trusted brands which are held in high regards not only in the UK but all around Europe. Most of these companies offer not only poker but casino, sports betting and even bingo. As most of them have a wallet that can be used for all types of gambling you should start to imagine how profitable each sign up can be.
Brand loyally is extremely high in regards to gambling in the UK. Looking back through my reports I have sign ups that have been generating revenue for me for over 5 years. Of course I have players who simply don’t play for months on end then one month they return. It seems clear to me that when gambling is legalised in the US, the British sites are in prime positions to exploit the new market. Perhaps it would be wise for many US affiliates to take a look at more of the British gambling companies?
