You simply can’t compare UK bingo sites to US bingo sites as there are many differences the main being UK online bingo sites are far more profitable to promote. US bingo players are poor value compared to UK bingo players and the ratio of sign ups to RMPs is dire for US bingo sites compared to UK sites.
Being 100% honest as someone who has being working as an online bingo affiliate for over 3 years, I will say that I have never seen anything like the online bingo boom in the UK. I know many will remember the early days of the online poker boom where you simply created mini sites then watched the money come rolling in. Well I can tell you the online bingo boom has been even better than that.
Those from the UK will tell you that especially during the autumn and winter months most of the top UK online bingo sites have been flooding the airways with millions of pounds worth of TV advertising. Many of the top UK TV programs have been sponsored by online bingo sites. There is simply no escape from online bingo in the UK.
Add to this that most UK online bingo sites spend a fortune of all forms of marketing and customer retention programs and you will start to understand how profitable the online bingo sector in the UK has been. In my opinion the market is now saturated with signups slowing down, with the British punter simply shopping around for the best deals, especially as most are feeling the pinch in the UK at the minute.
US online bingo sites lack the marketing power and customer retention programs of their British counterparts, plus of course run on inferior networks. A good analogy would be comparing Poker Stars with Entraction or some lesser network.
Many affiliates attack online bingo like they would online poker just as I did at first, but this is of course a big mistake. From my stats over 70% of my players are women, who of course are less interested in facts and stats for an online bingo site.
Those making real good money from online bingo now are doing so from news, building communities and of course list building. Without at least one of these you will just be pissing in the wind.
Online bingo has been the best kept secret for years with most affiliates steering well clear. When you see the bulk of affiliates looking towards a so called new niche then you know that the boom is just about over.
