I have not had a good rant for a while so here goes! All operators are not equal. They vary a great deal in regards to support, how they convert, player trust, affiliate trust and of course they all have different long term prospects. You don’t have to be a genius to understand that we are going to see great changes in the online gambling world within the next year. I’m sure that many reading this article are currently promoting sites that are going to be well and truly screwed once the US returns to the online gambling world.
As an affiliate you simply have to keep an eye on possible future developments. Operators that have continued to accept US players, but in real terms have had limited growth, obviously are going to have a tough time when they are not granted a licence from the US. If they can’t prosper whilst they have reduced competition, then they simply will not have a cat in hells chance when the Euro sites return.
It’s comes as no surprise that Sporting Bet have recently agreed to pay the US Government $33 million for the period when they “illegally” accepted US players. How much would Pokerstars and Full Tilt have to pay? Affiliates who are in denial that things are not going to change are in for a shock! Party Gaming, Betfair plus other Euro operators have already set up offices in the states. It seems clear to me that in the near future we are going to see new giant US operators rule the roost, perhaps even using Euro gaming software.
Smart affiliates are already looking to the year ahead, are you?
