For me the 1st of September signals the start of a new gambling year although perhaps I should explain why. Here in the sunny UK (not), most gambling operators advertise heavily on prime time TV. During the summer months most pull the plug on TV advertising as of course it is the holiday season. In real terms there are less people watching the small screen, so any TV ad will have a reduced ROI. For any of you who are from the UK you will soon find that many new gambling TV ads will be appearing during the commercial breaks.
Party have already got their TV campaign up and running with a 6 figure, three week long campaign targeting their online bingo site. Betfair have also launched their campaign taking prime time slots during Euro football games. Most of the other UK gambling operators are set to launch their campaigns during September or at the very latest October.
The surge in TV ad campaigns are one of the main reasons why September and October are very profitable months for UK gambling affiliates. The summer months are always a slog, as many abandon their computers in favour of taking a holiday or just in general getting out and about. I lose many of my regular punters during the summer months as they are taking holidays, keeping the kids occupied during the school summer holidays or simply just enjoying the summer and the long hours of daylight. Roll on October when the clocks go back an hour making the nights begin at 4pm.
To cash in on the flood of new TV ad campaigns I have been contacting the main operators I promote to try and get a preview of the ads they intend to run. Doing this I’m able to get a head start over other affiliates as I can target, believe it or not, key phrases from the ads. Last year I had great success simply targeting a catchy phrase from a song in a bingo ad.
So I welcome the new gambling year with great anticipation, as I hope to see a flood of new sign ups from the heavy TV exposure, plus I’m looking forward to the return of many of my long term players who always go AWOL every summer.
