If you read webmaster forums you will have noticed that many webmaster are to say the least upset that the quarterly page rank export have not occurred yet. This of course has sent some webmasters in to panic mode. Google normally exports the page rank data every 3 months although this is not always the case. Let’s look at the history of the page rank updates for the last couple of years.
Toolbar Page Rank updated on April 03rd 2010
Toolbar Page Rank updated on December 30th 2009
Toolbar Page Rank updated on October 30th 2009
Toolbar Page Rank updated on June 25th 2009
Toolbar Page Rank updated on May 27th 2009
Toolbar Page Rank updated on April 1st 2009
Toolbar Page Rank updated on December 31st 2008
Toolbar Page Rank updated on September 26th 2008
Toolbar Page Rank updated on July 25th 2008
Toolbar Page Rank updated on April 30th 2008
As you can see from the above data sometimes the interval between updates can be up to 4 months although normally it is indeed around 3 months. So why do so many webmaster get so upset and agitated when the page rank update is overdue? Should we really care?
Well the trouble is many webmasters make their living by simply selling links on sites with page rank. They use the interval between updates to manipulate the page rank values of their sites, simply to cash in once the page rank values have been updated. A delay in the Google Page Rank export results in the Page Rank sellers having to wait to cash in on their new Page Rank values.
In simple terms Google has created a monster which they can’t control, until in my opinion Page Rank is either not visible or scrapped.
