Well the shit did really hit the fan when the US government decided to take action against PokerStars, Full Tilt and UB. Let’s be honest about this and say that we all knew this day would come. I for one as a gambling affiliate made the decision to stop signing up US players some time ago. As I have said in previous posts, affiliates should plan for the long term. If you look to how the online gambling industry has evolved in the UK over the last 5 years then you will realise that they are many lucrative new opportunities for affiliates in countries around the world. All you have to do is take the time to do a little research!
I’m sure many affiliates will simply redirect their traffic to online poker sites that continue to accept US players. Is doing so a smart move? Well of course not! Do you really think that the US government is simply going to let poker players switch to another site? It’s just a matter of time before the likes of Merge also are forced to stop accepting players from the US.
Remember that online gambling is a thriving industry still in its infancy. Countries such as the UK and Spain are proving to be extremely profitable for online gambling affiliates. Better still is the fact the with UK and Spanish affiliate programs you can confidently accept a revenue share plan without the worry of being shafted. Brand loyalty is extremely high in Europe with casino, bingo and sports book players returning to their favorite sites on an extremely regular basis. I have many players who have been generating revenue for me for over 5 years.
Now is the time to plan ahead! Study how the UK online gambling industry has evolved. Track how the new gambling industries are starting to appear in other European countries. Simply develop geo targeted sites that cash in on the new forms of gambling, then sit back and watch the money come rolling in!
